Joel Kelly's Blog

Joel Kelly's updates about his latest writing, his process, and his life as a Halifax-based author and marketer.

The terror of newness, the comfort of "Best Practices"

"Try something new. It’s unpredictable so it’s uncomfortable. Then it becomes predictable, so it’s comfortable.
Try something new. It’s unpredictable so it’s uncomfortable. Then it becomes predictable, so it’s comfortable.
Somehow, we never quite spot the pattern. It never clicks that feeling uncomfortable means it’s a new experience. And new experience means growth. Going somewhere we haven’t been before. Trying something we haven’t tried. That uncomfortable feeling is being alive.
Helmut Krone said, ‘If you can look at something and say, “I like it”, then it isn’t new.’" - Dave Trott's Predatory Thinking

Doing something new is terrifying. It's uncomfortable. So we wait until someone else does it, until someone else takes the risk. Eventually, enough people will do it that we can call it "Best Practices". Then we can do it. Because it's not new anymore. It's comfortable.

There's a difference between doing the tried and true because it works, and doing the same thing as everyone else because you're scared.

If you want to do something interesting, something truly "disruptive", you need to do it first. Otherwise it's comfortable.

Otherwise it's boring.

Otherwise it won't work.